Ads and influencers
Influencer tracking links you can change while the ads run
An influencer tracking link gives each creator a readable address of their own, such as buy-it.now/sneaker-mia, so you can see which post brought the taps.
Last reviewed 27 October 2026 by the CTAurl team
Creators
One tracking link per creator
One tracking link per creator means each creator posts their own CTAurl link to the same landing page, such as buy-it.now/sneaker-mia, and each link reports its own count in link analytics. If the offer moves, change the destination on every creator's link and the next tap on each post opens the new page. Counts are requests, not people.
Print and outdoor
QR codes on print and outdoor ads
A dynamic QR code on a poster, a magazine page or a bus shelter can move to a new landing page while the ad is still up, because the printed code encodes a CTAurl address and not the final page. Scans are counted per code, next to the taps on your creator links.
QR codes for printCan you use a short link as an ad's final URL?
A short link in an ad's final URL field is risky on Google Ads. Google's destination requirements say an ad can be disapproved when the display URL's domain does not match the final URL, or when the final URL redirects to a different domain. A CTAurl link redirects from buy-it.now to your shop's domain, which is the second case.
Google does allow click trackers and redirects, but it bans cloaking, and it points advertisers to click trackers it has certified (Google Ads, Circumventing systems). Meta's advertising standards ban techniques that disguise or hide an ad's destination page from review. Put your landing page itself in the ad's destination field, and use CTAurl links where people read and type them: captions, bios, creator posts and print.
Frequently asked questions
Can I use a CTAurl link as the final URL of a Google or Meta ad?
Usually not: use your own landing page as the final URL of the ad. Google Ads can disapprove an ad whose final URL redirects to a different domain, and a CTAurl link does redirect to your domain. Meta bans hiding an ad's destination from review. Check each platform's policy, and put CTAurl links where people read them: captions, bios, creator posts, emails, SMS and printed ads.