About CTAurl
About CTAurl: make every link say what it does
CTAurl is a short-link and QR code service from Applied Gravity Limited in Hong Kong. A link should say what it does, so CTAurl makes CTA links: buy-it.now/summer-sale tells people what happens before they tap.
Last reviewed 27 October 2026 by the CTAurl team
What we believe
Each belief at CTAurl has a consequence you can see in the product and the plans.
A random string asks people to trust it, while a link that names the action tells them what happens next. In three randomised trials with about 3,100 UK adults, a clear official-domain link raised trust compared with an opaque link, and a shortened link had no measurable effect on trust (Journal of Medical Internet Research, August 2026). The study tested official health links, not CTA domains. Our 22 CTA domains in five languages apply the same idea to the action, and a buy-it.now link must lead to something people can buy.
A menu or a box stays in use long after the campaign that printed it. That is why every QR code made in CTAurl is dynamic, why printed codes keep working after you cancel, and why plans are priced on the new links and QR codes you create each month. Nothing is deleted for inactivity, and clicks and scans are never billed. The exceptions to the first two are abuse of the service, a legal requirement, or CTAurl ceasing to operate, in which case we give advance notice and an export.
Every CTAurl link answers with a 302 to your destination, with no ad screen. If you switch on the optional location-consent page for a QR code, it appears before the redirect; otherwise the tap goes straight to your page. The click is recorded after the redirect is sent.
How we handle claims
CTAurl says plainly what you can use today and marks the rest as not available yet, as the API page does. We publish our own measurements with their method and limits, date anything we read from someone else, and count requests, not people. Customer stories will appear when customers have approved them; none are published yet, and the customer stories page says so.
The company
- Operated by
- Applied Gravity Limited
- Based in
- Hong Kong
- Built for
- Shops, creators and campaigns across Asia-Pacific