Branded links
Branded short links that name the action
A branded short link on CTAurl is a CTA link on a shared action domain, with your brand or offer in the back-half: buy-it.now/sneaker tells people what happens before anyone taps. Links on your own domain are not available yet.
Last reviewed 27 October 2026 by the CTAurl team
Today
Which domains can CTAurl branded short links use?
CTAurl branded short links use one of 22 CTA domains in five languages: buy-it.now, book-it.now, read-it.now, sign-up.now, learn-more.now or try-it.now, or the Chinese, Korean, Japanese and Thai versions of the buy, book, read and sign-up domains. You then write a back-half with your brand or offer in it.
Research on readable links points the same way. In three randomised experiments with about 3,100 UK adults, published in the Journal of Medical Internet Research, August 2026, a link with a clear official domain raised trust compared with an opaque link, and a shortened link had no measurable effect on trust. People named the real host of the clear link 92% of the time, against 36% for the opaque one. The study tested official health links, not CTA domains.
buy-it.now/sneakerbook-it.now/flight-ticketbuy-it.now/summer-sale
Your own domain
Your own domain is not available yet
Branded short links on your own domain, such as link.yourbrand.com, are not available yet. The feature is in development and not open to customers today, and we will not take payment for it until it is. When it opens, it will be announced on this page.
What can a back-half contain?
A back-half, the part of a short link after the slash, is 3 to 31 characters of lowercase letters a to z, numbers 0 to 9 and hyphens, and cannot start with a hyphen, such as autumn-drop. The same rule applies on every domain, including the Chinese, Korean, Japanese and Thai ones. For example, buy-it.now/summer-sale uses a valid back-half.
Frequently asked questions
Can I use my own domain for branded short links on CTAurl?
Not yet. Custom domains are in development and not open to customers. Today every CTAurl link uses ctaurl.me or one of the 22 CTA domains, with your brand in the back-half. This page will say when your own domain becomes available.
Is a CTA domain the same as a branded domain?
No. A branded domain carries your company name, such as link.yourbrand.com. A CTA domain such as buy-it.now or book-it.now carries the action, and your brand goes in the back-half. Both make a link readable, and a CTA domain also tells people what will happen before they tap.
Make a link that names the action
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